CrossFit Citrus Park & Lutz – Brand & Apparel Design
As a member of CrossFit Citrus Park since 2012, I have had the opportunity to watch the growth of this business and its community of members. The owners of the gym strive to create a family-friendly atmosphere that is welcoming for anyone who is willing to step foot into their facility. The mantra of the gym is “Courage, Conviction, Perseverance”.
With the opening of their sister gym CrossFit Lutz in 2016, came the opportunity to freshen up the brand and websites while continuing to cherish the “OG” logo. Using the newly designed logo and the gym mantra, I have designed several different shirts for CrossFit Citrus Park and CrossFit Lutz and continue to work with them today.